You have a message to share. You need to connect with the world — a specific set of people in the world. Perhaps you have a service or a product to sell, perhaps you have a story to tell, perhaps you need to build a community that shares in a lofty purpose.
You believe in your message, your product, your vision, and you know other people will too. If only you could reach them.
We’re here to help. We develop strategies for owned, earned, and paid media channels to help reach your target audience. And we analyze which channels and styles are most effective, so your money and time go where they have the most impact.
What We Do
Brand Design and Brand Building
- Brand identity systems
- Brand standards and style guides
- Creative strategy
- Logo and sub-brand design
- Message development
- Collateral design
- Document and report design
- Posters and signage
- Product packaging and design
- Promotional materials and swag
Web Design and Development
- Content creation
- Front-end and back-end development
- Hosting and support
- Information architecture
- Search engine optimization (SEO)
- Website audits
- Website design
- Website maintenance
- Website performance reporting
- Website refresh
Communication and Marketing Services
- Advertising campaigns
- Blog post writing
- Direct mail marketing
- Email marketing
- Marketing communications strategy
- Marketing implementation support
- Search engine marketing
- Social media strategy and management
- Social media content development
- Social media toolkits and templates
Media Relations
- Communication workshops and group facilitation
- Crisis communications
- Digital PR
- Media list development
- Message planning and writing
- PR/media relations strategy
- Press events
- Press release writing
- Public interventions
How Pricing Works at Shift
There are two primary ways we price our services—project-based and marketing support retainers. We take brand development and brand-building activities seriously. In both of these engagement types, we build a team to tackle the work, plus a dedicated client services manager to guide and support the work.
We also provide annual website hosting and hourly web support services.
Project-based
Project-based pricing is typically used for things like a brand identity system or a new website. Projects tend to last 6-12 months on average and payments are based on reaching milestones during the length of the engagement.
Marketing support
Marketing support retainers are longer engagements where we collaborate closely with the client’s team to implement marketing and communication initiatives each month. Our pricing for retainers is flexible adjusting to the flow of work assigned by a client each month. We’ve learned that there are times within the marketing calendar that are lighter and times when there is a greater need. Rather than lock a client into a set number of hours, our pricing adapts to the natural ebb and flow of marketing needs and activities.
We are accustomed to working with in-house marketing and communications teams, filling in gaps where needed. We also serve as an entire marketing department for several of our clients. Whatever your marketing need is, we can help.
